Vitaina was born from the idea of creating healthy, handy, and tasty snacks, which naturally contain vitamins and minerals, without using additives or preservatives. Our vision included the promotion of sustainable farming, seeking to reduce waste and keeping a low environmental footprint in all steps of the entire supply chain.
We wanted to offer a product that starts from fresh produce and that would remain as unprocessed as possible throughout the entire process. We realized that fresh fruits and vegetables are like living organisms and the more you treat them, the more the characteristics, such as the colour, taste but most importantly the vitamins and minerals, suffer.
We learned that to preserve the natural qualities of fresh produce at best, we needed to avoid three main factors:
That is why we sought innovative technology to reshape the traditional drying industry. Through research and innovation, we invented and patented Soft-DRY®, an antioxidative dehydration method that gently and slowly removes water, excluding oxidative sources, thereby optimally preserving the foods organoleptic and nutritional properties.
Today, after being for more than 6 years in the business, Soft-DRY® has evolved to become a standard for a more natural and gentle way of drying. We see it as a movement to advocate high quality and sustainable operations in every aspect of what brands in our sector should represent and how they should conduct business and operations.
Furthermore, Vitaina wants to open its doors with Soft-DRY® to other world realities and become a pillar and guide, from which others can benefit from too. We are always open to collaboration with partners who share our vision for sustainable businesses, organic productions, and our passion for quality.
The people, however, are our most valuable asset. Working in a family-like environment, with individuals who are motivated, happy, and appreciated for their work, knowing that they are contributing to something meaningful, especially for future generations, is our main driver.
We are constantly investing in R&D to always be on top of our best, and therefore collaborations with other companies or universities (La Tuscia in Viterbo, Italy) and experts in nutrition (Dr Simona Bifolchi, nutrition expert and biologist), make us proud.
Dr. Simona Bifolchi – Nutritionist, Food Science specialist and food safety expert – assessed the entire supply chain, the Soft-DRY® dehydration process and the nutritional quality of Vitaina® products obtained this way, and declared the following:
“With the high standard of quality ensured by the production method, which preserves the nutritional properties of fresh fruit, it is possible to obtain products with all the flavour of nothing but fruit, with no added sugars or preservatives. Vitaina products, dehydrated using the Soft-DRY® method, are therefore a perfect addition to balanced nutrition plans, both across different age ranges and for different levels of sporting activity.
Here are some easy, practical consumption tips: